The Potato Sack is Having a Fashion Moment. Again.
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THE HAUTE POTATO COLLECTION
Welcome to the official newsroom of The Haute Potato Collection.
A runway experience. A cultural reckoning. A burlap-forward renaissance.
Hosted inside Grand Central Terminal’s Vanderbilt Hall, this first-of-its-kind, potato-sack-inspired fashion event reserved for editors, influencers, tastemakers with an appreciation for that which is truly sui generis.
WHAT IT IS
The Haute Potato Collection is a couture design partnership presented by Idaho® Potatoes, that reminds us how the world’s most humble vegetable is widely seen as an object of desire.
In 1951, Marilyn Monroe slipped into an Idaho potato burlap sack and accidentally rewrote fashion history. Now, what began as simple farm packaging has become fashion folklore.
Seventy-five years later, that iconography rises again, reimagined for this year’s NYFW.
Presented live on February 11, the collection features statement silhouettes that showcase the transformation of field to fabric in an event that is expressive, elegant and inimitable.
Select looks will be auctioned to benefit No Kid Hungry, proving once and for all that fashion doesn’t just feed the soul, it helps feed children.
WHO'S INVOLVED
Idaho Potato Commission (IPC)
Representing generations of Idaho farming families, IPC brings its earth-grown legacy to the concrete altar of New York Fashion Week, to remind the world that the best potatoes come from Idaho.
Cartier Dior Eliasen
An Idaho-born fashion designer and Project Runway Junior alum, Cartier Dior Eliasen is known for narrative-driven couture and experimental materials.
Her work reflects a journey that blends Idaho potato farming roots, formal high-fashion training, and a deep love of Americana storytelling.
No Kid Hungry
Because even extravagance should have a conscience.
Proceeds from select auctioned looks will support No Kid Hungry’s mission to end childhood hunger in America.
Kristin McGee
Wellness icon. Runway presence. Human embodiment of inner glow.
The Idaho-born, New York-based fitness authority appears in the presentation, proving that balance, strength, and haute potatoes can coexist in perfect alignment.
WHY THIS MATTERS
(Beyond the obvious.)
The Haute Potato Collection exists where fashion, history, irony, and excellence collide.
It will:
- Honor 75-years since Marilyn Monroe’s legendary Idaho potato sack moment
- Remind the world that potatoes and Idaho are as synonymous as New York and Fashion
- Transform Grand Central Terminal into a cathedral of couture
- Support a great cause
WHAT TO EXPECT ON SITE
- VIP & media check-in smoother than silk charmeuse
- A tightly edited runway presentation of 10 original couture looks
- Prime photo and video vantage points for maximum cultural documentation
- Interview access with:
- Designer Cartier Dior Eliasen
- IPC President Jamey Higham
- Wellness luminary Kristin McGee
- No Kid Hungry Associate Director, Talent Partnerships Anaïs Laurent
- A refined culinary experience by Grand Brasserie, featuring Idaho-potato-inspired hors d’oeuvres that reinforce just how versatile and delicious Idaho potatoes can be
For media inquiries, interviews, imagery, or additional details:
Dana Valikai
